Exciting Membership Challenges

by Dee Melvin, DTM - Lt Governor Marketing

Dee Melvin, DTM

What will be the number one challenge for District 84 this year? We believe it will be membership retention and membership recruitment. We have two options for dealing with these challenges. We can pretend they don't exist or we can meet them head on. District leaders are committed to our success and have decided to be proactive and take steps now to ensure we have an exciting, fun filled and successful year. After all, success is so very sweet .

We have assembled an incredible Marketing Team. They are: DTM Kevin Adams, Membership Chair; DTM Bill Bender, Recruitment Chair; ACB Larry Alario, Retention Chair; ACS Darlene Williams, Club Fitness Chair; DTM Melissa Floriolli, Renewals Chair; DTM Doug Tambor, Corporate Club Advocate; DTM Joy Lewis, Club Extension Chair; CC Cedric Ching, Club Ambassador Chair. Each of these Toastmasters is working diligently to ensure each club member and each club meets their goals. When we all meet our goals we will be successful.

Your District leaders understand the membership challenges each club will face this year. In response to these challenges we have implemented a comprehensive incentive program. We hope these incentives will lead to outstanding growth in the District and show each of you how much we appreciate the work you do. Use them as you have your membership drives to encourage some friendly rivalry and as opportunities to have even more fun. This is also your opportunity to increase the club treasury. We are currently in the middle of four of these challenges. They are:

D84 Summer Challenge is a District challenge that runs for the months July-August-September-October.

• Clubs add 8 new, dual or reinstated members
• Receive $25 gift card from the District

The Smedley Award is a Toastmasters International membership program and runs from August 1 st to September 30 th.

• Clubs add 5 new, dual or reinstated members
• Receive "Smedley Award" ribbon
• 10% off next club order from Toastmaster International
• The District has enhanced the program by offering a $25 gift card to those clubs that win this award.

To encourage early payment of dues the District is sponsoring two dues renewal challenges.

• The Magnificent 7 : Club pays for 7 members in the first 7 days in September; get "The Magnificent 7" ribbon for their banner.
• The Incredible 20 : Club pays for 20 members in the first 10 days in September; get "The "Incredible 20" ribbon for their banner, plus a $25 gift card.

Remember to receive these renewal awards the club must submit the receipt from TI showing the dues have been paid in the time requirement. Submit the receipt to Dee Melvin, District 84 Lieutenant Governor marketing at dee@toastmastersd84.org .